About Broderick Larson Group
Welcome to Broderick Larson Group, where insurance meets integrity, innovation, and the individual touch. As a cornerstone of the Mid-Michigan community, our agency has established a legacy of trust, expertise, and personalized service, setting us apart in the insurance landscape.
Our Story
Founded on the principles of unparalleled customer service and comprehensive coverage solutions, Broderick Larson Group emerged from the vision of seasoned professionals in real estate and automotive sales. With over 30 years of combined experience, our founders recognized the need for an insurance agency that prioritizes client education, transparent communication, and tailored policies. Today, we stand as a testament to those values, continually evolving yet steadfast in our commitment to the community and clients we serve.
Our Services
Specializing in a multi-line insurance portfolio, we offer an extensive range of products, including Home, Auto, Life, Business, Farm, and our unique Lake Estate Insurance. Each policy is meticulously crafted to address the distinct needs of our clients, ensuring optimal coverage and peace of mind.
What Sets Us Apart
Client-Centric Approach: Your needs are unique, and so are our solutions. We believe in creating relationships, not just policies.
Education and Transparency: We demystify insurance, empowering you with knowledge to make informed decisions.
Innovation and Expertise: Leveraging the latest industry advancements, we provide cutting-edge solutions backed by years of experience.
Community Focus: Deeply rooted in the Mid-Michigan area, we understand the local landscape, offering specialized products for lake estate owners and farmers.
